市场经济体制下农业科技期刊的可持续发展

农业科技期刊的编辑出版是农业科技事业的重要组成部分，是科研工作中重要的支撑结构。本项研究通过实施调查与文献调查相结合的方法，分析了市场经济体制下农业科技期刊存在的问题以及面临的机遇与挑战。在此基础上，提出了正确定位，培育刊物特色、转换机制，优化岗位管理；从战略高度出发，努力造就一支过硬件的青年编辑队伍；创新经营机制，发展多元产业；实现编辑工作现代化和出版式多样化的可持续发展战略。

Sustainable Development of Agricultural Scientific and Technical Periodicals under Market Economy System

The editing and publishing of agricultural scienti fic and technical periodicals are not only important components of agricultural scientific and technical enterprises, but also an important sustaining structure s of agricultural scientific research works. Based on spot survey and incombinat ion with literature investigation, the existing problems and facing challenges a nd opportunities of the agricultural scientific and technical periodicals under the market economy system are analyzed. To improve periodical quality and make f urther progress, the following sustainable development strategies and measures are put forward based on the analysis: orienting correctly and fostering indivi dual feature of periodicals; transforming mechanism and improving postmanagement ; building up a stable young editor contingent of high quality; bringing forth n ew ideas in managing mechanism and promoting diversified economy; modernization of editing work and diversification of publishing form.