| 名茶知名度品牌——试谈磐安茶叶主导品牌建设之路 |
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| 引用本文： | 陈柏寿. 名茶知名度品牌——试谈磐安茶叶主导品牌建设之路[J]. 茶叶, 2008, 34(2): 121-122 |
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| 作者姓名： | 陈柏寿 |
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| 作者单位： | 浙江省磐安县茶业协会,磐安,322300 |
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| 摘 要： | 本文回顾了磐安县茶叶主导品牌建设的三个阶段,名茶、知名度、品牌,分析了茶叶主导品牌建设中的一些误区,指出了今后磐安县茶叶主导品牌建设的努力方向.
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| 关 键 词： | 名茶 知名度 品牌 建设 |
Famous Tea, Well-known Tea and Well-known Brand |
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| CHEN Boshou. Famous Tea, Well-known Tea and Well-known Brand[J]. Journal of Tea, 2008, 34(2): 121-122 |
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| Authors: | CHEN Boshou |
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| Abstract: | The present paper reviewed the development of leading tea brand,which was divided into three phases,i.e.famous tea,well-known tea and well-known brand.The mistakes in developing tea brand were analyzed.The aspects related to develop leading tea brand in Panan County were discussed. |
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| Keywords: | famous tea well-known tea brand development |
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