| 我国入境旅游市场分析及发展对策 |
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| 引用本文： | 杨智勇,王春枝. 我国入境旅游市场分析及发展对策[J]. 干旱区资源与环境, 2006, 20(6): 141-145 |
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| 作者姓名： | 杨智勇 王春枝 |
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| 作者单位： | 内蒙古财经学院旅游管理系,呼和浩特,010051;内蒙古财经学院统计学系,呼和浩特,010051 |
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| 摘 要： | 通过聚类分析法,利用spss软件分析了我国入境旅游客源市场近年的分布情况;利用波士顿矩阵法,建立了我国入境旅游客源市场及客流市场的竞争态模型,并深入分析了各市场在入境旅游竞争中所处的地位与态势,为我国入境旅游业的发展战略的制定和市场开拓提出了政策建议。
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| 关 键 词： | 入境旅游 聚类分析 市场竞争态 |
| 文章编号： | 1003-7578（2006）06-141-05 |
| 收稿时间： | 2005-07-11 |
| 修稿时间： | 2005-07-11 |
The Analyses on Situation and Development Trend about Inbound Tourism Market in China |
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| YANG Zhi-yong,WANG Chun-zhi. The Analyses on Situation and Development Trend about Inbound Tourism Market in China[J]. Journal of Arid Land Resources and Environment, 2006, 20(6): 141-145 |
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| Authors: | YANG Zhi-yong WANG Chun-zhi |
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| Affiliation: | 1. Dept. of Tour Management , Inner Mongolia Finance and Economics College; 2. Dept. of Statistics,Inner Mongolia Finance and Economics College, Inner Mongolia, Huhhot 010051 ,China |
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| Abstract: | The method of Hierarchical Cluster and Boston Matrix are applied for analyzing the tourist number coming from foreign country of China.The market competitivestate model is proposed.At the same time,the cause of inbound tourism competitive state is analyzed mainly from the resource abundance and location status and something new for inbound tourism developing and strategyof China are provided. |
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| Keywords: | inbound tourism hierarchical cluster market competitivestate |
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