| 农村用户网络信息服务技术采纳模型及实证研究 |
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| 引用本文： | 刘爽,谭红杨. 农村用户网络信息服务技术采纳模型及实证研究[J]. 安徽农业科学, 2013, 41(9): 4168-4169,4173 |
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| 作者姓名： | 刘爽 谭红杨 |
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| 作者单位： | 北京林业大学经济管理学院,北京,100083 |
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| 摘 要： | 农村地区推广普及网络信息服务技术,关键是明确影响农户采纳网络信息服务的因素。运用实证研究手段,以技术接受模型为基础,加入主观规范和自我效能潜在变量,建立农户对林业网络信息服务技术采纳模型。在检验量表信度和效度的基础上,采用结构方程方法,验证了模型及相关假设,证明了技术接受模型在农户网络信息服务采纳环境中的有效性以及主观规范和自我效能对农户采纳的影响性。
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| 关 键 词： | 技术接受模型 结构方程 林业网络信息服务 |
Farmer's Technology Acceptance Model of Web Information Service and Empirical Study |
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| Affiliation: | LIU Shuang et al ( College of Economy and Management, Beijing Forestry University, Beijing 100083) |
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| Abstract: | It is significant to definite effect factors of farmer acceptance of web information service in the process of web information technology popularization in rural area. Using empirical research, farmer＇ s acceptance model of forestry web information service was established based on TAM and joined with subjective norm and self-efficacy. The reliability and validity of the scale and test the model and hypothesis with SEM, pro- ving that TAM is validate and subjective norm and self-efficacy is effective in this situation. |
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| Keywords: | TAM SEM Forestry web information service |
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