县级电视台品牌栏目建设探讨

随着广播电视节目频道的空前繁荣和媒体之间竞争的日趋激烈，打造品牌栏目正逐渐成为县级电视台的共识。在我国广播电视业迅速由“卖方市场”转变为“买方市场”的形势下，县级电视台的生存空间也越来越小。如何冲出重围，县级电视台只有遵循广播电视发展规律，打造品牌栏目。广播电视栏目品牌是受众对广播电视栏目的普遍认同和栏目对受众的承诺保证。县级电视台要打造品牌栏：改革创新运作机制，引进实施制片人制；科学定位。

On the Brand Programme of Country Televison

As television channel＇s increasing and the keen competition between television mediums, more and more county＇s television stations began to found programme of famous brand.With the changing of seller＇s market from to buyer＇s market,the vivosphere of county＇s television station become smaller and smaller. How to break out the ring of encirclement,only to founding programme of famous brand for county＇s television station.The television programme of famous brand is the confirmation from the spectators to the programme and the promising guarantee from the programme to the spectators.The ways of founding the programme of famous brand for county＇s television station have several important measures, we should reform the old system and execute the new system which the manaacer is responsible for the programme. We should scientifically define the programme. We should have famous annonmcer become spokesman of the programme.We should beautifully pack the programme and effectlly popularize the programme.