竹工艺产品造型设计与企业可持续发展研究——以武陵山片区为例

在激烈的市场竞争条件下,产品创新是企业提高竞争力、实现可持续发展的重要途径之一。武陵山片区竹工艺企业在产品造型设计方面存在着重视不足、企业间差距较大、缺少政府扶持等问题,致使企业产品缺乏市场竞争力,企业发展举步维艰。湖南怀化学院设计艺术学院在竹工艺产品的设计上大胆创新,进行了积极探索与实践,以期为企业发展注入活力。

Study on Bamboo Handicrafts Design and Sustainable Development of Businesses:A Case in Wuling Mountainous Region

Under the context of fierce market competition,product innovation is one of important approaches by businesses to improve the competitiveness and achieve sustainability.In Wuling Mountainous Region,there are a number of problems in product design,including the lack of attention,larger gap between businesses and short of government support,which lead to the weak market competitiveness of products.As a result,businesses feel difficult in their development.The School of Design Art of Huaihua College in Hunan made bold innovation in bamboo handcrafts design and conducted active exploration and practices,with the aim to infill vitality to business development.