Health-related elements in green space branding in Hong Kong |
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| Affiliation: | 1. Department of Epidemiology, Brown University School of Public Health, 121 South Main Street, Box G-S121, Floor 2, Providence, RI 02903, USA;2. Division of Research, Women & Infants Hospital, 101 Dudley Street, Providence, RI, USA;3. Department of Earth, Environmental, and Planetary Sciences, Brown University, 85 Waterman Street, IBES 143, Providence, RI, USA;4. Department of Obstetrics and Gynecology, Warren Alpert Medical School of Brown University, Providence, RI, USA;5. Department of Obstetrics and Gynecology, Women & Infants Hospital, Providence, RI, USA;6. ISGlobal, Centre for Research in Environmental Epidemiology (CREAL), Barcelona Biomedical Research Park, Dr. Aiguader, 88, 08003 Barcelona, Spain;7. Pompeu Fabra University, Barcelona, Catalonia, Spain;8. Ciber on Epidemiology and Public Health (CIBERESP), Madrid, Spain;1. College of Agriculture and Biotechnology, Zhejiang University, Hangzhou 310058, Zhejiang Province, PR China;2. Key Laboratory of Geographic Information Science (Ministry of Education), East China Normal University, Shanghai 200241, PR China;3. School of Geographic Sciences, East China Normal University, Shanghai 200241, PR China;1. Institute of Ecology and Sustainable Development, Shanghai Academy of Social Sciences, No.7, Lane 622, Huaihaizhong Road, Huangpu District, Shanghai, China;2. School of Design, Shanghai Jiao Tong University, No. 800, Dongchuan Road, Minhang District, Shanghai, China;3. East China Normal University, No. 500, Dongchuan Road, Minhang District, Shanghai, China;4. Department of Geography & Planning, the University of Toledo, OH 43606, USA;1. Departamento de Geografia, Universidade do Porto/CEGOT, Via Panorâmica s/n, 4150-564 Porto, Portugal;2. Escola Superior Agrária, Instituto Politécnico de Viana do Castelo, Convento de Refóios, Refóios do Lima, 4990-706 Ponte de Lima, Portugal;3. Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa, Campus de Benfica, 1549-014 Lisboa, Portugal;4. Institut d’Urbanisme de Paris, Université Paris Est/Lab’urba, 61, avenue du Général de Gaulle, 94010 Créteil Cedex, France;1. The Earth Institute at Columbia University, United States;2. Center for Research on Environmental Decisions, Columbia University, United States;3. School for International and Public Affairs, Columbia University, United States;4. College of Engineering, Notre Dame University, United States;1. School of Geography and Planning, Sun Yat-Sen University, Guangzhou, China;2. Guangdong Key Laboratory for Urbanization and Geo-simulation, Sun Yat-Sen University, Guangzhou, China;3. Guangdong Provincial Engineering Research Center for Public Security and Disaster, Guangzhou, China;4. School of GeoSciences, University of Edinburgh, Edinburgh, UK;5. Cardiovasc Epidemiol Unit, University of Cambridge, Cambridge, UK;6. School of Social Development and Public Policy, Fudan University, Shanghai, China |
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| Abstract: | A green city image of urban green spaces can provide positive benefits such as a stronger local identity, better socio-cultural ecosystem services, and ultimately the creation of a green city brand that attracts tourism and investment. This paper studies how urban green spaces can become a green brand that encompasses health-related elements. The health-related elements form part of the Green Brand Hexagon (GBH), as proposed in previous studies, and are tested with a sample of Hong Kong citizens (n = 301). The empirical results confirm the interrelation between these attributes and other GBH elements. The interrelation reveals a moderate association between the health-related elements and other green brand elements through regression model formulation. The findings suggest an extension of the health promotion value of the green spaces to the brand elements, focusing on the quality and the landscape aesthetic function of urban green spaces. While the effort of the public sector is highly recognized by the citizens, there should be an opportunity to thematize and brand the green city attributes to the public so that some of the problems of environmental gentrification and socio-environmental disconnection can be alleviated. |
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| Keywords: | City branding Green brand Green city Green spaces Public health |
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