黄山市黄山区农村发展旅游业与生态环境保护的博弈分析

我国广大农村地区有着丰富的旅游资源,农村旅游正呈现蓬勃发展之势。但是,农村在发展旅游业过程中,生态环境保护问题显得越来越重要。以黄山区作为实证案例,运用博弈论分析了农村发展旅游业过程中的生态环境保护问题。首先对农村发展旅游业过程中3个主要参与方政府、企业、村民进行了两两博弈策略分析,即政府与企业、企业与村民、村民与村民,并由此得到博弈三方在农村生态环境保护上存在的问题,最后针对政府、企业、村民提出加强黄山区农村旅游环境保护的措施。

Game Analysis between Developing Tourism of Rural Area and Ecological Environment Protection in Huangshan District

The overwhelming majority of rural areas in China are rich in tourism resources,and the rural tourism shows vigorous development potential.However,the ecological environment protection seems more and more important in the process of developing rural tourism.As an empirical case of Huangshan District,the game theory was used to analyze the ecological environment protection in the process of developing rural tourism.Firstly,the game strategies among the three participants of government,enterprises,villagers in the process of developing rural tourism were analyzed,that is,the government and enterprises,the businesses and villagers,the villagers and the villagers,from which it was found the problems of the three participants on rural ecological environment protection;at last,some measures were put forward to strengthen tourism environment protection of Huangshan District for the government,enterprises,villagers in rural areas.