移动互联时代乡村旅游地建设策略研究

在移动互联网尚未普及的前数字时代,乡村旅游地在建设策略上形成了一套相对固定的规则和传统。但随着移动互联时代的到来,为数众多的乡村旅游地作为乡村振兴和产业扶持的重要潜力地域,亟需顺应新时代逻辑的建设思路引领。当前,与互联网时代需求的结合度不够导致建设对策不清晰已经成为乡村旅游地缺乏热度的重要原因之一。在新一轮的政策扶持加力和新媒体技术快速发展的机遇下,本研究从移动互联时代旅游传播的规律性特点入手,通过对“颜值经济、网红现象、数据主导”等乡村旅游地发展新特点的深刻认识和解读,提出“加强乡村传统景观和场景营造,尝试更多乡村产业新要素建设,推进数据采集和管理平台类乡村智慧设施配建”的乡村旅游地建设策略,为乡村旅游发展和国家乡村振兴助力。

The Construction Strategies of Rural Tourism Destinations in the Era of Mobile Internet

In the pre-digital era when the mobile internet has not yet become popular, a set of relatively fixed rules and traditions have been formed on the construction strategy of rural tourism destinations. However, with the advent of the mobile internet era, numerous rural tourism destinations, as important potential regions for rural revitalization and industrial support, urgently need to be guided by construction ideas that conform to the logic of the new era. At present, the lack of integration with the needs of the internet era has led to unclear construction countermeasures, which has become one of the important reasons for the lack of enthusiasm for rural tourism destinations. Under the opportunity of a new round of policy support and rapid development of new media technology, this study starts with the regular characteristics of tourism communication in the mobile internet era, deeply interprets the new characteristics of rural tourism development such as ‘beauty face-based economy, web celebrity phenomenon, and data dominance’, and puts forward the construction strategies of strengthening the construction of traditional rural landscapes and scenes, trying more new elements of rural industries, and advancing the construction of rural smart facilities like data collection and management platform, in order to promote the development of rural tourism and rural revitalization.