培育新型农业经营主体背景下农业科普期刊特色栏目建设——以《科学养鱼》为例

创建特色栏目对提升农业科普期刊影响力,实现“错位竞争”、“特色办刊”具有重要意义,可使农业科普期刊具备一定程度“不可替代”的内在品质。《科学养鱼》“特别策划”栏目以记录行业进程、服务渔业经济为特色,遵循国家政策导向,突出策划意识,关注热点,在气象灾害应急、渔业食品安全、稻渔综合种养发展、“公司+渔业”经营模式等的信息传播中发挥了重要作用。结果表明,特色栏目的成功,对推动《科学养鱼》的品牌建设有着巨大的推动作用,其办刊实践可供同行参考。

On Construction of Characteristic Columns of Agricultural Popular Science Periodicals in the Context of Fostering New Agricultural Business Entities: A Case Study of Scientific Fish Farming

The establishment of characteristic columns is of great significance to enhance the influence of popular agricultural science periodicals, to realize ‘dislocation competition’ and ‘characteristic journal management’ and to make the periodicals have ‘irreplaceable’ inner quality. Taking the Special column designed by the journal of Scientific Fish Farming as an example, the column is characterized by recording the industry process and serving the fishery economy. The column follows the guidance of national policies, highlights the planning awareness and focuses on hot spots, and it plays an important role in the spreading of information on meteorological disaster emergency, fishery food safety, development of rice-fish integrated farming model, and ‘company+fishery’ business model. The results show that the success of characteristic columns has promoted the brand construction of the periodical, and the publishing practice could be used as reference by peers.