| 基于供应链管理的农村读物整合营销传播 |
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| 引用本文： | 张麦青,尹章池. 基于供应链管理的农村读物整合营销传播[J]. 安徽农业科学, 2010, 38(11): 5930-5931 |
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| 作者姓名： | 张麦青 尹章池 |
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| 作者单位： | |
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| 基金项目： | 国家社科基金规划项目 |
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| 摘 要： | 提出了农村读物整合营销传播的现实意义与可行性,并在此基础上提出了具体的实施步骤。
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| 关 键 词： | 农村读物 整合营销 供应链管理 营销传播 |
Integrated Marketing Communication in Rural Reading Based on Supply Chain Management |
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| Affiliation: | ZHANG Mai-qing et al (Library of Wuhan University of Technology,Wuhan,Hubei 430070) |
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| Abstract: | Achieve significance and feasibility of integrated marketing communication were put forward,and based on this,specific implementation steps were proposed. |
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| Keywords: | Rural reading Integrated marketing Supply chain management Marketing communication |
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