基于生态旅游体验的生态旅游景区建设研究

选取广西百色市靖西通灵大峡谷景区为调查对象，对旅游者进行面对面问卷调查，以获得受访者的基本情况及其对生态旅游体验的期望。对旅游者生态旅游体验期望进行因子分析，结果表明，旅游者的生态旅游体验需求集中体现在生态体闲体验、生态观光体验、景区生态性体验和自我实现体验4个方面；对生态旅游体验期望认知进行分析，结果表明，受访者生态旅游者体验的期望依次为景区生态性体验、生态观光体验、生态休闲体验、自我实现体验；采用市场细分的方法对受访者生态旅游体验期望进行差异性分析，结果表明．不同类型的旅游者对生态旅游体验需求具有显著差异。针对调研结果，提出了生态旅游景区建设和营销的对策与建议。

Analysis of the Construction of Ecotourism Based on the Experience of Ecotourism

Interviewees' basic knowledge and their expectations toward eco-tourism are obtained by selecting the canyon of Tongling in Jingxi of Baise of Guangxi Province as the survey subject and by using the face to face questionnaire.And then the factor analysis is conducted on the expectations of the tourists' experience of ecotourism.The results show that the demands of tourists'experience concentrates on four aspects:ecological and leisure experience,ecological sightseeing experience,scenic ecological experience and the self-realization experience.The recognition of tourists' expectation on ecotourism is analyzed.The results show that the sequence of the expectation of the interviewees on the ecotourism experience is scenic ecological experience,ecological and leisure experience,ecological sightseeing experience and self-realization experience.By applying the market segmentation theory,the discrepancies of the interviewees' expectation on the ecotourism experience are analyzed.The results indicate that different types of interviewees have different expectations on ecotourism experience.In view of the survey results,the countermeasures and suggestions on the construction and marketing of ecotourism are put forward.