基于社区参与的乡村旅游业态网络化发展模式研究--以浙江金大田村为例

针对我国乡村旅游发展中存在的问题、特征和要求，指出现代乡村旅游的可持续需要依靠乡村自身的力量和社区居民主动的参与才能实现。分析了乡村旅游影响下的乡村社区结构特征，探讨了乡村旅游发展模式与乡村社区的耦合关系，通过对乡村旅游资源和社区力量的整合，从社区村民从事乡村旅游的可能性和参与方式入手，对乡村旅游业态进行网络化组织，建立公共资源型业态、平台型投资业态、小微企业业态和一般性投资业态，实现乡村社区要素与旅游发展之间的良性互动。并以金大田村为例论证了基于社区发展建立乡村旅游网络化模式的可行性，依靠社区的力量实现乡村旅游的可持续、乡土文化的保护传承和乡村经济的再生。

Rural Tourism Format Network Mode Based on Community Participation:A Case Study of Jindatian Village of Zhejiang Province

Because of the existing problems, features and demands in China ’s rural tourism development, sustainability in modern rural tourism necessitates the own ca-pability of rural vil ages and the active participation of community residents. The structure of rural community with the impact of rural tourism is analyzed, and the coupling relation between rural tourism development mode and rural community is discussed. With the integration of rural tourism resource and community capability, network of rural tourism formats is organized starting with the possibility and ways of participation of community's vil agers, and formats of public resource type, plat-form investment type, smal and micro enterprises type, and general investment type are constructed to realize the positive cycle of rural community factors and tourism development. A case study of Jindatian Vil age demonstrates the feasibility of rural tourism network mode based on community development, which can depend on community's capability to realize the sustainable rural tourism, the protection and heritance of rural culture, and the regeneration of rural economy.