| 基于网络发展的零售企业战略转型 |
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| 引用本文： | 刘登银,刘翠云.基于网络发展的零售企业战略转型[J].吉林农业科技学院学报,2007,16(4):31-32,39. |
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| 作者姓名： | 刘登银 刘翠云 |
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| 作者单位： | 吉林农业科技学院评估办公室 吉林132101(刘登银)，吉林农业科技学院生物工程系 吉林132101(刘翠云) |
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| 摘 要： | 因特网电子商务的出现导致了网上虚拟市场的发展和流通过程由链状向网状组织体系的转变,并引起了零售环境的变化,使得传统零售企业开始面临一个重要的战略转折点。因而,零售企业只有充分认清自己的优势和价值,积极调整战略,才能实现企业的持续发展。
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| 关 键 词： | 信息技术 电子商务 零售业 战略转型 |
| 收稿时间： | 2006-11-08 |
On the Retail Enterprise's Strategic Reforming Based on the Network's Development |
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| LIU Dengyin, LIU Cuiyun.On the Retail Enterprise''s Strategic Reforming Based on the Network''s Development[J].Journal Of Jilin Agricultural Science And Technology College,2007,16(4):31-32,39. |
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| Authors: | LIU Dengyin LIU Cuiyun |
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| Abstract: | The appearance of electronic commerce has resulted in the hypothesized market's development and the circulation process's transformation from the chain shape to the net structure system,and has caused the retail environmental change,which makes the traditional retail enterprises be faced with an important strategic turning point.Thus only the retail enterprise fully and clearly recognizes its own superiority and value,positively adjust the strategy,can realize the enterprise lasting development. |
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| Keywords: | information technology electronic commerce retail strategic reforming |
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