关于陕西省旅游业竞争力的分析与思考

旅游业竞争力是衡量一个地区旅游业发展潜力的重要指标,旅游业竞争力分析评价对于各地科学、有序地发展旅游业,合理规划、整合旅游资源具有重要意义。本文选择了旅游资源与产品条件、社会经济条件、区位条件、市场与环境条件、旅游业绩五大类别31项指标构成了四个层次的旅游业竞争力评价指标体系,并对全国31个省、直辖市旅游业竞争力进行综合定量评价。在此基础上,采用雷达图对陕西省旅游业竞争力进行结构分析,指出了陕西省旅游业发展的优劣势,并提出提高陕西省旅游业竞争力的建议。

The Analysis of Tourism Competitiveness of Shaanxi Province

This research assesses the regional competitiveness of tourism industry in China by the means of quantitative assessment approach. The assessment index system of regional competitiveness in tourism industry is set up; then the ratio of each index system is defined, and the index quantification method is introduced. Based on that, the regional competitiveness of Shaanxi Province tourism industry is assessed and analyzed aimed at improving the regional competitiveness of tourism industry in Shaanxi Province. The findings are that the regional competitiveness of Shaanxi Province tourism industry is fairly strong which ranks 12th in China. The advantage of tourism resources should be fully developed so as to change tourism resources strength into tourism product strength. The economical and environmental conditions should be improved so as to change the weakness into strength to enhance the regional competitiveness of Shaanxi Province tourism industry on the whole.