我国农村电子商务发展策略浅析

农村经济发展是我国经济建设的重要组成部分，农村市场具有地域分散、物流成本高等特点，这些特点决定了电子商务在农村市场大有可为。在农村电子商务发展过程中，要遵循循序渐进、政府主导、教育先导的原则，加快基础设施建设，软硬件协调投入。政府应加强引导与培植，促进农业信息服务主体多元化发展，加强农产品物流体系建设，加快软件服务平台构建，以增强农村电子商务的实用效果。

Preliminary Analysis on the Developing Strategy of Rural Electronic Commerce in China

Economic development in rural areas is an important part in China′s economic construction.The characteristics of rural market is the geographical dispersion and high logistic costs and so on which determined the promising market of e-commerce in rural areas.In the developing progress of rural electronic commerce,the principles of step-by-step,leading by the government and education as polit are as followed.We should speed up infrastructure construction,coordination of hardware and software investment.Government should strengthen the guidance and nurture,promote diversification of agricultural information services,improve the logistics system of agricultural products,and speed up the software services platform so as to enhance the practical effect of e-commerce in rural areas.