| 民族地区旅游地形象认知的替代效应与旅游形象策划 |
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| 引用本文： | 肖星,王立安,苗红.民族地区旅游地形象认知的替代效应与旅游形象策划[J].干旱区资源与环境,2004,18(1):27-30. |
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| 作者姓名： | 肖星 王立安 苗红 |
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| 作者单位： | 西北师范大学旅游开发与规划研究中心,兰州,730070;西北师范大学旅游开发与规划研究中心,兰州,730070;西北民族学院经管分院,甘肃,兰州,730070;宁夏大学旅游系,宁夏,银川,750021 |
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| 摘 要： | 本文从心理认知的角度解释了旅游地形象认知的替代效应的概念和表现 ,结合民族地区旅游业发展的现状 ,对民族地区旅游形象认知的替代效应对旅游地的促进和抑制作用进行了研究 ,并以甘肃省临潭县旅游形象策划为例 ,对民族地区如何利用替代效应促进作用以及消除其抑制作用进行旅游地形象策划提出了意见。
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| 关 键 词： | 民族地区 旅游地形象认知 替代效应 旅游形象策划 |
| 文章编号： | 1003-7578(2004)01-027-04 |
| 修稿时间： | 2003年4月14日 |
The Substitution Effect of Tourism Destination Identity and Tourism Destination Image Planning in Ethnic Minority Area |
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| XIAO xing WANG li-an , MIAO hong.The Substitution Effect of Tourism Destination Identity and Tourism Destination Image Planning in Ethnic Minority Area[J].Journal of Arid Land Resources and Environment,2004,18(1):27-30. |
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| Authors: | XIAO xing WANG li-an MIAO hong |
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| Institution: | XIAO xing1 WANG li-an 1,2 MIAO hong3 |
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| Abstract: | This paper explains the travel topography alike cognitive substituting concept and manifestation of effect from psychology cognitive angle. Combining the development situation of tourist industry in ethnic minority area, the author did some research on the substitution effect of promotion and restraint of tourism destination image in the tourism site of the ethnic minority area. Taking the tourism image plan of Lintan county of Gansu Province as an example, the suggestion how to use the promotion effect while dispel the inhibition effect of substitute effect in ethnic minority area was given. |
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| Keywords: | Ethnic minority area tourism destination identity the substitution effect tourism image planning |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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