| 互通有无,共建花卉产品营销网络 |
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| 引用本文： | 叶超宏.互通有无,共建花卉产品营销网络[J].广东园林,2006,28(Z1):57-59. |
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| 作者姓名： | 叶超宏 |
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| 作者单位： | 广州市园林科学研究所,广东,广州,510405 |
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| 摘 要： | 针对目前国内花卉产业已经上了发展的高速列车和国有花卉企业不理想的营销状况,探讨作为国有花卉企业在现时的大环境下要利用各自的优势,缔结销售联盟来抵御不良的市场竞争和市场风险,对销售联盟的建立作了操作的设想。
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| 关 键 词： | 花卉产业 市场营销 营销联盟 |
| 修稿时间： | 2006年2月23日 |
To Set Up a Flower Industry Marketing Network by Internally Coperation |
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| YE Chao-hong.To Set Up a Flower Industry Marketing Network by Internally Coperation[J].Journal of Guangdong Landscape Architecture,2006,28(Z1):57-59. |
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| Authors: | YE Chao-hong |
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| Abstract: | This article points out that state-owned flower enterprises are in a unsure market situation while the whole industry is moving fast forward, and comes up for a discussion about resisting risks in unhealthy competition environment by an allied distribution network which combines advantages of state-owned flower enterprises in a real world. The article also gives an assumption of operation of allied distribution network. |
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| Keywords: | Flower industry Marketing Allied distribution |
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