| 凤凰卫视的品牌塑造和传播 |
| |
| 引用本文： | 孙娜,刘政永.凤凰卫视的品牌塑造和传播[J].湖南农机,2008(5):76-78. |
| |
| 作者姓名： | 孙娜 刘政永 |
| |
| 作者单位： | 仰恩大学,福建泉州362014 |
| |
| 摘 要： | 电视媒体已经进入品牌竞争时代。电视频道品牌的塑造和传播是激烈市场竞争中制胜的法宝。凤凰卫视经过短短十几年的发展就成为一个知名品牌，2006年更获得”亚洲500最具价值品牌奖”。本文探讨了其品牌价值塑造和品牌形象传播，希望为中国电视业的品牌战略提供借鉴和实践参照。
|
| 关 键 词： | 凤凰卫视 品牌价值 品牌形象 |
On the brand mold and spread of Phoenix Satellite Television |
| |
| Sun na liu zhengyong.On the brand mold and spread of Phoenix Satellite Television[J].Hunnan Agricultural Machinery,2008(5):76-78. |
| |
| Authors: | Sun na liu zhengyong |
| |
| Institution: | Sun na liu zhengyong |
| |
| Abstract: | Videoland has entered an age of brand competition. Mold and spread of channel brand is a key to win. Phoenix Sat- ellite Television is become a well-known brand that has received an award of one of Asia＇s most valuable 500 brands in 2006. this paper analyzes about its brand mold and spread for reference. |
| |
| Keywords: | Phoenix Satellite Television brand value brand image |
| 本文献已被 维普 等数据库收录！ |
