中国休闲农业发展现状及趋势分析

[目的][方法]休闲农业是中国特色社会主义新农村建设事业的重要组成部分,已进入快速发展阶段,成为提升农业、美化农村、富裕农民的朝阳产业。本研究通过查阅文献和数据分析,总结了中国休闲农业的发展历程、发展特征以及存在的问题,并对其发展趋势进行展望。[结果]2017年,中国休闲农业和乡村旅游接待游客超28亿人次、营业收入7400亿元、从业人员1100万,成为农业农村经济发展的新亮点,彰显出广阔的发展前景。目前,中国休闲农业发展呈现如下特征,即产业规模逐步扩大、综合效益显著提高、市场需求不断攀升、类型模式丰富多样、发展方式转型升级、经济发达地区优势明显等。当前应着力解决好同质化严重、缺乏整体规划、基础设施条件差、人才队伍短缺、管理不规范、服务水平低等问题。[结论]中国休闲农业面临着难得的发展机遇,蕴藏着巨大的发展潜力。

Leisure Agriculture in China: Development Status and Trend

This study summarized the development history, characteristics and existing problems of China's leisure agriculture through literature review and data analysis, and forecasts the development trend of leisure agriculture in China. In 2017, the China’s leisure agriculture and rural tourism received more than 2.8 billion tourists, operating income of over 740 billion yuan, and directly employing nearly 11 million people, has become a new bright spot for the development of agriculture and rural economy, showed the broad prospects for development. The development of China's leisure agriculture had the following characteristics, the industrial scope is gradually enlarging, the total benefit is greatly increased, the market demand keep rising, the type models become abundant, the transformation of the mode of development, and the location advantages in economically developed areas. At present, efforts should be made to resolve problems such as homogeneity serious, lack of comprehensive planning, poor infrastructure conditions, shortage of talent team, unregulated management, and low service levels. The current and future period, the China's leisure agriculture is still facing a rare opportunity for development, there is a huge potential for development.