基于Q方法的漳州古城居民旅游感知及其形成机理研究

以漳州古城为例,采用Q方法,通过居民对Q命题的排序对古城旅游的感知进行主观评价,分析了居民的旅游感知类型.研究结果表明:漳州古城居民对当地的旅游发展存在正面和负面的双重感知;具体感知维度可以分为:"环境意识增加与经济如故型""社会失序与原真性削弱型""发展不均与经济获益型""文化传承与思想更新型"和"地方认同与成本增加型";整体上积极感知强于消极感知.由地方旅游引起的负面感知不断增强,因此,根据社会表征理论,分别从直接经验、社会互动以及媒体影响3个方面来探究居民旅游影响感知的形成机理,并据此提出相关的建议.

A Q Methodology-Based Analysis of Residents' Perception of Tourism in Zhangzhou Ancient City and of Its Formation Mechanism

It is of great significance for promoting sustainable development of ancient city tourism to study the perception of tourism development of the local residents and its formation mechanism. In this paper, the ancient city of Zhangzhou is taken as an example, the Q methodology is adopted, and the local residents are required to give their subjective evaluation of the perception of the ancient city tourism through ranking Q propositions. Based on the results, the types of residents'' perception of tourism are analyzed. The results of the study indicate that the residents of the ancient city of Zhangzhou have both positive and negative perceptions of local tourism development; Specifically, the perception dimensions can be divided into five types:"environmental awareness increases and the economy remains the same", "social disorder and originality weakening", "unbalanced development and economic gain", "cultural heritage and ideological renewal", and "local identity and increased cost". As a whole, positive perceptions are stronger than negative perceptions but the negative perceptions caused by local tourism continue to increase. Therefore, according to the theory of social representation, the formation mechanism of residents'' tourism perception is explored from three aspects:direct experience, social interaction, and media influence, and relevant suggestions are offered accordingly.