Abstract: | Abstract: The 2004 elections in Indonesia were incredibly complex logistically, resulted in reshaped representative institutions, and allowed presidential elections by direct vote for the first time. This paper analyses the reform processes that surrounded these elections, including reforms to the representative institutions, and the legislative and presidential elections. The different strategies of the main political personalities are analysed, and the results of the legislative elections, and both the first and second presidential election rounds, are evaluated. The paper demonstrates that the elections hold several important messages for Indonesian politicians regarding electoral expectations, and how these are changing rapidly in the post‐Suharto era. Accountability, good governance and social development are among the key factors that are seen to have been important in swaying political votes, rather than traditional voting loyalties. |