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高尔夫球手地方依恋符号性元素的识别与运用
引用本文:骆勇. 高尔夫球手地方依恋符号性元素的识别与运用[J]. 草业科学, 2017, 34(12): 2476-2483. DOI: 10.11829/j.issn.1001-0629.2017-0303
作者姓名:骆勇
作者单位:连云港职业技术学院基础部,江苏 连云港,222006
基金项目:国家社会科学基金项目基于生态链与产业链耦合的农村休闲体育资源开发与培植研究
摘    要:运用隐喻抽取技术对高尔夫球手地方依恋的符号性元素进行了识别与定量研究。结果表明,高尔夫球手地方依恋有22个符号性元素,这些元素可分为风格、地理、参与、接待和文化五类,它们给球手带来友谊、健康、愉悦、品质高、风景美的终极体验。经营者要充分利用符号性元素的意义,着重打造球场基础设施、园林景观、服务接待和球会文化;积极挖掘联结构念的耦合价值,实现球手与球场的符号互动;主动创设高尔夫球手游憩氛围情境,避免球手地方依恋的中断或转移;结合球会自身特点,适时进行符号化运作。

关 键 词:高尔夫球手  地方依恋  隐喻抽取技术  主成分分析法  符号性元素

Identifying and applying the symbolic elements of golfers'place attachment
Abstract:In this study,the symbolic elements of golfers'place attachment are identified and applied using the Zaltman metaphor elicitation technique.The results show that there are 22 kinds of symbolic elements related to place attachment,which can be divided into five categories:style,geography,participation,reception,and culture.These elements elicit feelings of friendship,health,happiness,high quality,and beautiful sceneryto golfers.Golf course operators should make full use of the meaning of these symbolic elements,and focus on building the golf course infrastructure,landscape,reception service,and culture.They should actively explore the coupling values of the structure,improve the interaction between players and the course,and ac-tively create a golf player to avoid the interruption or shifting of local attachment.
Keywords:golfer  place attachment  zaltman metaphor elicitation technique  principal components analysis  symbolic elements
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