Entropy Method-based Performance Evaluation of the Tourism Industry in Xinjiang

The tourism industry is a strategic pillar industry in China,and its performance evaluation has been a focus of research in the academic circle of tourism economics.On the basis of making clear the connotations of tourism industry performance,this paper establishes an evaluation index system for tourism industry performance from such five aspects as of economic income,tourism employment,tourism person-time,tourism industry and tourism transportation,and then adopts the entropy method to make a comprehensive evaluation for the tourism industry performance in Xinjiang during a period of 2005~2014.Finally,this paper pertinently proposes the strategies for promoting the development of the tourism industry in Xinjiang from such four aspects as of enhancing the collaboration between the tourism industry and transportation departments,strengthening the inter-regional cooperation on tourism in Xinjiang,making integration in the tourism industry and consolidating the macroscopic adjustment and control of government and the assurance of social security,in expectation of providing references for making decisions on improving the tourism industry performance in Xinjiang.