| 河北省农产品品牌塑造策略探析 |
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| 引用本文： | 王俊凤,曾祥静,崔永福,路剑. 河北省农产品品牌塑造策略探析[J]. 中国农学通报, 2008, 24(2): 495-497 |
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| 作者姓名： | 王俊凤 曾祥静 崔永福 路剑 |
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| 作者单位： | 河北农业大学,保定,071001 |
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| 摘 要： | 随着经济全球化进程的加快。农产品市场竞争已由产品品质竞争上升为品牌的竞争。塑造一批农产品强势品牌成为河北省实施农产品品牌战略中一项亟待解决的工作。针对河北省农产品品牌化发展现状，找出并分析了河北省农产品品牌化经营中存在的问题，并提出了河北省农产品品牌塑造与提升的策略。
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| 关 键 词： | 农产品 品牌 品牌策略 河北省 产品品牌 塑造策略 Strategy Brand Agricultural Product 品牌塑造 问题 存在 品牌化经营 分析 现状 品牌化发展 工作 品牌战略 实施 强势品牌 品质竞争 市场竞争 农产品 |
| 收稿时间： | 2007-11-30 |
| 修稿时间： | 2007-12-13 |
Study on Hebei Agricultural Product Brand Strategy |
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| Wang Junfeng,Zeng Xiangjing,Cui Yongfu,Lu Jian. Study on Hebei Agricultural Product Brand Strategy[J]. Chinese Agricultural Science Bulletin, 2008, 24(2): 495-497 |
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| Authors: | Wang Junfeng Zeng Xiangjing Cui Yongfu Lu Jian |
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| Abstract: | Because economic globalization is progressing rapidly, the focus of agri-product market competition has changed from product quality to product brand .Cultivating a batch of strong brands becames impendent to solve in the couse of carrieing out agricultural product brand strategy in Hebei.This text, based on agri-product brand development present condition, finds and analyzes the problems in agricultural product brand management in Hebei, and puts forward strategy that can cultivate and promote agricultural product brand. |
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| Keywords: | agricultural product brand brand strategy |
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