褒河森林公园旅游者人口学特征与行为模式分析

对褒河森林公园实地考察及游客抽样问卷调查分析表明,其客源市场为本地游客型:90%以上省内游客,且近70%来自汉中市,距森林公园250 km内的安康、西安、咸阳、宝鸡等为主体客源市场;游客以高中(专)以上学历的公务员、城镇职工及学生为主体,具有明显的中青年特征和低收入倾向;游客对旅游地选择以自然生态、水域风光、山岳风景和文物古迹型最为喜好,旅游活动以基本层次与专门层次为特色;游客感受较深的景观类型是空气、气候,湖泊、水库,森林植被和文史古迹,重游率高。针对上述游客人口学特征及其行为模式,提出褒河森林公园进一步开发的方向和策略。

An Analysis on the Demography Characteristics and Behavior Mode of Domestic Tourists in the Baohe Forest Park

Based on the fieldwork and the sample questionnaire investigation to the tourists,the paper analyzed the characteristics and behavior mode of the domestic tourists in the Baohe forest park.The results indicated that the tourists were mainly the domestic ones,in which about 90% comes from Shaanxi,and especially 70% from the Hanzhong City;citizens from big and middle cities locating in the Hanjiang River valley and Guanzhong basin within 250 km from the park,such as Ankang,Baoji,Xianyang and Xi'an,consisted of the main source of tourists market;the tourists were mainly made up of young civilians,city staff and students who had above senior school record and low income;the tourist mainly choosed the natural ecology,the waters scenery,the mountain landscape,the cultural relic and historical site;the traveling activities mainly included the elementary arrangements and the special arrangements;the most attractive tour resources were the air,the climate,the lake,the reservoir,the forest vegetation,the culture and historical site;the tourist revisiting rate was high.In view of the above tourist demography characteristic and its the behavior modes,authors present the directions and strategies of the future development of the Baohe forest park.