粤港澳大湾区荔枝文旅融合发展的典型模式与机制创新

文旅融合发展是新时期推动乡村振兴的重要方式之一,粤港澳大湾区以区域内独特的荔枝文化资源进行旅游开发,在文旅融合发展的道路上形成许多地方经验和典型模式。总结梳理了粤港澳大湾区荔枝文化资源的发展内涵;在已有荔枝文旅融合研究的基础上,从产业经济的视角将大湾区荔枝文旅融合发展的经验划分为科普研学融合发展模式、文化节庆融合发展模式、采摘体验融合发展模式、产旅联营融合发展模式 4 种典型模式,通过深入剖析不同模式的主要特征、典型案例实践,明晰大湾区荔枝文旅融合发展的具体路径和产业动态;最后从问题的角度提出大湾区接下来可以在政府角色、平台建设以及公众参与等方面进行机制创新,推动荔枝文旅融合向实现社会效益、文化效益和经济效益三者统一的方向发展。首次对荔枝文旅这种依托地方果品文化资源进行乡村振兴道路设计的发展方式进行综合解读,研究成果可以为其他地区实施文旅融合发展的乡村振兴提供一定启示。

Typical Model and Mechanism Innovation of the Integrated Development of Litchi Culture and Tourism in Guangdong-Hong Kong-Macao Greater Bay Area

The integrated development of culture and tourism is one of the important ways for China to promote rural revitalization in the new era. Guangdong-Hong Kong-Macao Greater Bay Area uses the unique lychee cultural resources of the Lingnan region for tourism development, and has formed many local experiences and typical models on the road of integrated development of culture and tourism. This paper summarized the development connotation of litchi cultural resources in Guangdong-Hong Kong-Macao Greater Bay Area. Based on the existing studies on the integration of lychee cultural tourism, from the perspective of industrial economy, the experience of the integrated development of lychee cultural tourism in the Greater Bay Area is divided into four typical models: the integrated development mode of popular science research, the integrated development mode of cultural festival, the integrated development mode of picking experience, and the integrated development mode of industry and tourism joint operation. Through in-depth analysis of the main characteristics of different modes and typical case practice, the specific path and industry dynamics of the integrated development of lychee cultural tourism in the Greater Bay Area were clarified. Finally, from the perspective of problems, it is proposed that the Greater Bay Area can carry out mechanism innovation in the following aspects, such as government role, platform construction and public participation, so as to promote the integration of lychee culture and tourism to achieve a unified development direction of social benefits, cultural benefits and economic benefits. For the first time, this paper makes a comprehensive interpretation of lychee cultural tour, which relies on local fruit cultural resources to design rural revitalization road. The research results can provide some enlightenment for other areas to implement rural revitalization integrated development of cultural tourism.