打造“活”的农产品品牌 促进东营高效生态农业发展

通过系统整合各地智慧农业、都市农业最新发展成果，该文提出打造“活”的农产品品牌的整体规划。这有助于创造一个具有时代特色的农产品品类，创新一种综合性、高端化的农业业态，进而促进农业供给侧结构性改革。3个相互关联的子品牌共同支撑起“活”的农产品品牌:“开心·智慧农场”把消费者“带回来”，“万家厨房”把农产品“送出去”，“会说话的农产品”与消费者“一起走”。东营具备政策环境、技术背景及产业基础方面的优势，打造“活”的农产品品牌也正是促使该地高效生态农业“活”起来的有效措施。 

Creating Smart Agricultural Brand to Promote Development of Efficient and Ecological Agriculture in Dongying City

New researches of smart agriculture and urban agriculture were collected systematically to build a smart agricultural brand.Therefore，it was a new agricultural product with new characteristics.It could facilitate development of high-end and comprehensive agriculture and promote Dongying’s agricultural supply-side reform.Smart agricultural band consisted of three online sub-brands:Smart Farm（it can help to attract customers），Smart Kitchen（it can help to sell agricultural products）and Smart Agricultural Products（it can help to advertise）.With advantages of political tendency，technologies and industrial foundation in Dongying，creating a smart agricultural brand was a good method to promote development of efficient and ecological agriculture.