紫蓬山国家森林公园生态旅游业的SWOT分析

文章采用SWOT分析法较为详细地分析了紫蓬山国家森林公园发展生态旅游业的优势、弱势、机遇和威胁，包括区位优势、动植物资源优势、气候优势和开发潜力等优势，生态旅游的兴起、生态工程的实施，旅游专业人才缺乏、管理和服务滞后等因素；并以此为基础，进一步提出了相应的发展建议，主要有开发与保护并重、适当开发森林生态旅游资源、开发生态旅游产品、加强宣传营销工作、积极进行人才的培训与引进、努力提高管理水平和服务水平以及完善景区的旅游基础设施建设等。

SWOT Analysis of Ecotourism Industry in Zipeng Mountain National Forest Park

This paper analyzes detailedly the strength, the weakness, the opportunities and the threats of the ecotourism industry in Zipeng mountain national forest park with SWOT analysis method, include the strength of its position, animal resources, vegetation resources, climate and exploitation potential, the rise of ecotourism industry, the ecological engineering implementation, scarcity of professional, low management level and with low service level, etc. This paper also tables some proposals about developing ecotourism industry in Zipeng mountain national forest park based on the analysis, whish mostly comprise paying equal attention on the conservation and exploitation, the forest tourism resources exploitation, the ecotourism product exploitation, enlarging the propaganda, training and introducing professional, improving management quality, raising the service level, perfecting infrastructural construction in Zipeng mountain national forest park, and so on.