青海省地理标志产业高质量发展路径与对策研究

通过分析青海省地理标志发展现状、问题及对农业经济发展的作用,提出青海省地理标志产业高质量发展的路径与对策,以促进青海省乡村产业振兴和农业经济发展。对青海省地理标志数量、地区分布、产品分类、地理标志使用及品牌推广情况等进行统计分析,分析存在的问题,并对2010—2019年青海省地理标志数量和农业经济发展的相关性进行分析。结果表明：（1）青海省地理标志主要集中在海东市、海北州、西宁市,地理标志产品以果蔬类、养殖类为主,地理标志的使用已成为青海省农牧业发展和农牧民增收新的增长点,地理标志品牌推广已取得一定成效;（2）还存在政府对地理标志重视程度不够、生产者及消费者地理标志品牌意识薄弱、地理标志申请注册数量少、“重注册、轻使用”、专业人才匮乏等问题;（3）青海省地理标志数量尚未对当地农业产值产生正向影响。提出“一统筹,一支撑,两抓手,全链条”的青海省地理标志产业发展路径：（1）加强统筹规划,系统推进全省地理标志产业发展;（2）重点扶持龙头企业,打造地理标志特色产业集群;（3）聚焦4个关键环节,构建产业全链条闭环发展新格局;（4）做优公共服务,营造地理标志产业发展良好环境;（5）强化队伍建设,为地理标志产业发展提供人才支撑;并提出了14条具体对策建议。

High Quality Development Path and Countermeasures of Geographical Indication Industry in Qinghai Province

By analyzing the present situation and problems of geographical indication development in Qinghai Province and its role in agricultural economic development, this paper put forward the path and countermeasures of high-quality development of geographical indication industry in Qinghai Province, so as to promote rural industry revitalization and agricultural economic development. The number of geographical indications, regional distribution, product classification, use of geographical indications and brand promotion in Qinghai Province and the existing problems were analyzed. The correlation between the number of geographical indications and agricultural economic development in Qinghai Province from 2010 to 2019 was studied. The results showed that: (1) geographical indications in Qinghai Province were mainly concentrated in Haidong City, Haibei Prefecture and Xining City, and the products of geographical indication were mainly fruits and vegetables and breeding products; the use of geographical indication had become a new growth point for the development of agriculture and animal husbandry and the income increase of farmers and herdsmen, and the promotion of geographical indication brands had achieve certain results; (2) there were still some problems, such as insufficient attention paid by the government to geographical indication, weak brand awareness of geographical indication by producers and consumers, small number of geographical indications applying for registration, “attach importance to registration and despise use”, lack of professional talents, etc; (3) the number of geographical indications in Qinghai Province had not yet shown a positive impact on the local agricultural output value. Based on the analysis, the paper puts forward the development path of geographical indication industry in Qinghai Province: (1) strengthening overall planning and systematically promoting the development of geographical indication industry in the whole province; (2) supporting leading enterprises to create industrial clusters of geographical indication characteristics; (3) focusing on four key links and building a new pattern of closed-loop development of the entire industrial chain; (4) making excellent public services and creating a good environment for the development of geographical indication industry; (5) strengthening team building to provide talent support for the development of geographical indication industry. The authors also propose 14 specific countermeasures and suggestions.