基于分层视角的农户环境友好型技术采纳意愿研究——以秸秆还田为例

为提高环境友好型技术的推广效率,基于536份农户调查数据,以秸秆还田为例,通过Logistic模型揭示了农户环境友好型技术采纳意愿的影响因素,并在此基础上运用ISM模型对各影响因素间的关联关系和层次结构进行了研究。结果表明:农户自身特征、生产经营情况、技术特征认知、信任特征、资源环境禀赋等变量对农户环境友好型技术采纳意愿具有显著影响。其中,农户对秸秆还田的技术效用认知、基础设施建设情况、家庭年农业收入和交易便捷情况是表层直接因素,对家人的信任程度、土地流转情况、土地质量和组织化程度是中层间接因素,家庭结构和承包土地面积是深层根源因素。为提高农户环境友好型技术采纳意愿,需要发展规模化经营,推进土地流转,提高农户组织化程度,强化农户对秸秆还田技术的认知,加强秸秆还田所需的基础设施建设,拓宽农户增收渠道。

A study on farmers' willingness to adopt environmental-friendly technology from stratification angle: Taking straw returning as an example

In order to improve the efficiency of environmental friendly technology extension,based on the survey data of 536 famers with straw incorporation as an example,this study employed the Logistic model to analyze factors influencing farmers'' willingness to adopt environmental friendly technologies.ISM model was employed to make the stratified analysis and to clarify the relationship of the influencing factors.The results indicate that variables such as farmers'' personal characteristics,farmers'' production and management conditions,their cognition of environmental friendly technologies,resource environmental endowment and farmers'' trust have a significant impact on farmers'' willingness to adopt environmental friendly technologies.Factors including farmers'' cognition of technical effect of straw incorporation,the infrastructure construction,the annual household income and the convenience of trade are the direct factors;Factors including degree of trust in the family,land transfer situation,the quality of land and the degree of organization are indirect factors;Factors including family structure and contract land area are deep causes.In order to improve farmers'' willingness to adopt environmental friendly technologies,it is necessary to expand the scale of farmers'' organizations,promote land circulation,strengthen farmers'' cognition of straw returning,promote the infrastructure construction and broaden the channels of increasing farmers'' income.