| 关于中小企业客户关系管理系统构架的设想 |
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| 引用本文： | 屈钊. 关于中小企业客户关系管理系统构架的设想[J]. 云南农业大学学报(自然科学版), 2008, 2(3): 10-13 |
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| 作者姓名： | 屈钊 |
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| 作者单位： | 云南商务信息工程学校,云南昆明650204 |
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| 摘 要： | 实施客户关系管理是构建中小企业核心竞争力的有效手段。对中小企业客户关系管理系统设计的目的和原则进行讨论和分析，并提出中小企业客户关系管理系统模块构架的设想。
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| 关 键 词： | 客户关系管理 中小企业 模块 |
The Ideas on Structuring System Modules of SMEs CRM System |
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| QU Zhao. The Ideas on Structuring System Modules of SMEs CRM System[J]. Journal of Yunnan Agricultural University, 2008, 2(3): 10-13 |
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| Authors: | QU Zhao |
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| Affiliation: | QU Zhao(School of Business , Information Engineering of Yunnan,Kunming 650204,China) |
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| Abstract: | To implement CRM in SME which is the effctive measure to construct core competitiveness of SME.The paper will discuss the purpose and principle that SMEs Customer Relationship Management system designs and put forward the ideas on structuring system modules of SMEs CRM system. |
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| Keywords: | CRM(customer relationship management) SME(small and medium-sized enterprises) module |
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