| 厂商农一体化营销模式的探讨 |
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| 引用本文： | 周义. 厂商农一体化营销模式的探讨[J]. 贵州农业科学, 2009, 37(4) |
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| 作者姓名： | 周义 |
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| 作者单位： | 武汉理工大学,管理学院,湖北,武汉,430070;瓮福(集团)有限责任公司,贵州,贵阳,550002 |
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| 摘 要： | 从中国化肥营销的特点和农民种粮的实际出发,以"肥粮"结合为切入点,提出了厂商农一体化的运作方式和措施,并论述了厂商农模式对提升化肥营销的竞争力及巩固终端用户的重要意义.
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| 关 键 词： | 厂家 商家 农户 一体化 营销模式 |
Discussion on the Integrated Marketing Model of Manufacturers-businessmen-farmer Households |
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| ZHOU Yi. Discussion on the Integrated Marketing Model of Manufacturers-businessmen-farmer Households[J]. Guizhou Agricultural Sciences, 2009, 37(4) |
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| Authors: | ZHOU Yi |
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| Affiliation: | 1.Wuhan University of Technology;Wuhan;Hubei 430070;2.Wengfu Limited Company;Guiyang;Guizhou 550002;China |
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| Abstract: | The paper puts forward the integrated operation way and measures of manufacturers-businessmen-farmer householdsfrom the angles of fertilizer marketing feature and needs of farmer households based on the combination between fertilizer and food,and discusses the important meaning of the integrated marketing model in improving competitiveness of fertilizer marketing and strengthening terminal consumers. |
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| Keywords: | manufacturer businessman farmer household integrated marketing model |
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