社会功能重塑:公共危机应对中的城市社区商业转型研究——以F市地方传统商超为例

在突发公共危机事件背景下,城市社区商业积极参与抗疫防控行为引发社会对其社会功能的重新思考。调研发现,危机前后城市社区商业行为有了明显改变,由社会规范、聚集人群、社会化和社区意识组成的社区商业的社会功能从弱变强。危机中城市社区商业行为的变化不仅促进了零售机会的增加,还加强了与所属社区利益相关者之间的理解与沟通。因此,告别单一的经济功能,进一步推动城市商业社区社会功能的重塑,是实现城市社区商业转型的关键。

Reconstruction of Social Function: Research on Urban Community Business Transformation in Response to Public Crisis: Take Local Traditional Supermarkets in F City as Examples

Under the background of sudden public crisis events, the active participation of urban community business in epidemic prevention and control causes the society to rethink its social function. Through investigation and research, it is found that the community business behavior differs considerably before and after the crisis. The social function of community business, which is composed of social norm, gathering crowd, socialization and community consciousness, has changed from weak to strong during the crisis. This change not only promoted the increase of retail opportunities, but also strengthened the mutual understanding and communication with the stakeholders in the communities. Therefore, it is vital to develop the social function of urban community business, so as to realize the transformation of urban community business.