| 北京市政策性蔬菜保险需求的影响因素分
析——基于对蔬菜种植户的调研 |
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| 引用本文： | 孟 阳,穆月英.北京市政策性蔬菜保险需求的影响因素分
析——基于对蔬菜种植户的调研[J].中国蔬菜,2013,1(20):17-23. |
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| 作者姓名： | 孟 阳 穆月英 |
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| 作者单位： | 中国农业大学经济管理学院，北京100083 |
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| 基金项目： | 现代农业产业技术体系北京市果类蔬菜产业创新团队项目 |
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| 摘 要： | 以Von Neumann-Morgenstern 效用理论为基础，采用实际调研数据，通过Logit 离散选择模
型分析农户对北京市政策性蔬菜保险需求的影响因素，研究结果表明：是否有外出务工人员、设施蔬菜生
产的年限、农业风险对农户生产生活的影响、农户对温室和大棚保险的了解程度以及风险规避手段的数量
均对农户购买温室、大棚保险的意愿有显著性影响。其中，前两个因素对购买意愿的影响是负向的，而后
三个因素则起正向作用。最后提出促进北京市政策性蔬菜保险发展的政策建议。
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| 关 键 词： | 政策性蔬菜保险 购买意愿 Logit 模型 |
Analysis of Factors Affecting the Demand for Beijing Policy Vegetable
Insurance - Based on a Survey on Vegetable Growers |
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| MENG Yang,MU Yue-Ying.Analysis of Factors Affecting the Demand for Beijing Policy Vegetable
Insurance - Based on a Survey on Vegetable Growers[J].China Vegetables,2013,1(20):17-23. |
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| Authors: | MENG Yang MU Yue-Ying |
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| Institution: | College of Economics and Management， China Agricultural University， Beijing 100083， China |
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| Abstract: | Based on the Von Neumann-Morgenstern utility theory，this paper used the actual
survey data，and analyzed the influencing factors for Beijing policy vegetable insurance demand by
Logit model. The results showed that whether there were migrant workers，the number of fixed years for
facility vegetable production，impact of agricultural risks to farm household production and life，farm
households’ understanding about insurance of greenhouse and plastic shed，and the number of risk
aversion means had significant impact on farm households’ wishs to purchase greenhouse and plastic
shed insurance. Among them，the first 2 factors have negative influence on their purchasing intention；
while，the later 3 factors have positive effects. Finally the paper put forward policy suggestions to
promote the development of policy vegetable insurance in Beijing. |
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| Keywords: | Policy vegetable insurance Purchase intention Logit model |
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