| 区域汽车维修水平对汽车营销的作用 |
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| 引用本文： | 郭琳,李剑.区域汽车维修水平对汽车营销的作用[J].河北农业科学,2011,15(8):104-106. |
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| 作者姓名： | 郭琳 李剑 |
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| 作者单位： | 商洛学院,陕西商洛,726000 |
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| 摘 要： | 以小型城镇商洛为例,实证考察汽车市场和维修水平,研究维修与营销之间的关系。研究发现,在竞争激烈的市场环境里,汽车维修水平是售后服务过程中的关键因素,对促进营销具有重要作用。最后找到几种提高维修水平的途径,通过满足消费者的售后服务需求寻求扩大市场。
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| 关 键 词： | 汽车维修水平 汽车营销 售后服务 |
Effects of Regional Automobile Maintenance Level on Automobile Marketing |
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| GUO Lin,LI Jian.Effects of Regional Automobile Maintenance Level on Automobile Marketing[J].Journal of Hebei Agricultural Sciences,2011,15(8):104-106. |
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| Authors: | GUO Lin LI Jian |
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| Institution: | 2(Shangluo University,Shangluo 726000,China) |
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| Abstract: | Taking Shangluo as an example,automobile market and maintenance level in small town were investigated,and the relationship between automobile maintenance and marketing was studied.The results indicated that maintenance level was the key factor in the after service of automobile,which plays an important role in sales promotion.Several ways of enhancing maintenance level are proposed and the market would be expanded by meeting the consumers＇ after service demands. |
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| Keywords: | Automobile maintenance level Automobile marketing After service |
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