| 案例教学法在广告学本科教学中的运用反思 |
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| 引用本文： | 王海燕. 案例教学法在广告学本科教学中的运用反思[J]. 福建农业大学学报(哲学社会科学版), 2010, 0(4): 84-88 |
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| 作者姓名： | 王海燕 |
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| 作者单位： | 福建农林大学艺术学院,福建福州350002 |
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| 摘 要： | 通过分析案例教学法在我国广告学本科教学中的运用特性及表现,反思其中可能存在的问题,进而提出完善案例教学法的有效对策：（1）案例教学法在广告学本科教学中的运用新思路;（2）案例教学法在广告学本科教学中的阶段执行对策。
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| 关 键 词： | 案例教学法 广告学 |
Introspection on the application of case-teaching method in advertising college-teaching |
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| WANG Hai-yan. Introspection on the application of case-teaching method in advertising college-teaching[J]. Journal of Fujian Agricultural University(Social Science Edition), 2010, 0(4): 84-88 |
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| Authors: | WANG Hai-yan |
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| Affiliation: | WANG Hai-yan(Department of Media,College of Arts,Fujian Agriculture and Forestry University,Fuzhou Fujian 350002,China) |
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| Abstract: | Based on analysis of the application of case-teaching method in advertising college-teaching,and introspection on its problems,we put forward further effective tactics to perfect case-teaching method.（1） New approaches.（2） Countermeasures implemented at different stages. |
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| Keywords: | case-teaching method advertising |
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