农业科技信息传播效果的分析方法

对农业信息传播效果科学评价的方法做了简单的探讨,分析了农业信息传播与传播效果的实质内涵,列举了传播效果评价的主要方法,并重点讨论了理论分析法在传播效果评价中的应用。由于在传播学效果研究中,理论分析还处于刚刚起步阶段,因此,有待补充大量的实例,从而进行有效的科学分析,为农业科技信息的有效传播提供科学途径与理论支持。

On Analysis Methods of Effect Evaluation of Agricultural Science and Technology Information Dissemination

The scientific evaluation approach to the effect of agricultural information dissemination was discussed.On the basis of analyzing the connotation of agricultural information dissemination and its effects,the main evaluation methods were given.The discussion on the application of theoretical analysis method in effect evaluation was focused.As the theoretical analysis applied in the research on effect evaluation is still in start-up stage,more cases should be conducted to effectively analyze the disseminatio...