| Abstract: | Vanuatu is an underdeveloped country,but it is rich in tourism resources and has become an increasingly popular tourist destination.Tourism is one of the pillar industries of national economy.At present,the core component of Vanuatu’s tourism consumption structure is the basic elements based on accommodation,transportation and catering.However,the proportion of shopping,sightseeing and entertainment,which are factors of tourism value-added consumption,is very low.Therefore,it is urgent to improve efficiency and quality of tourism.This study suggested that Vanuatu develop characteristic cultural tourism products in multiple dimensions,build its characteristic cultural tourism pedestrian streets,make cultural tourism products with food tourism as the theme,create a brand series of Vanuatu characteristic tourist souvenirs,design the characteristic homestay experience with "slow tourism" as the core and optimize the structure of tourism consumption in Vanuatu to improve its cultural influence and the level of modern service industry and realize the optimization and upgrading of the industrial structure. |
