| 三亚市品牌农业现状与发展思路 |
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| 引用本文： | 袁伟方,宋 宏. 三亚市品牌农业现状与发展思路[J]. 热带作物学报, 2017, 37(4): 98-101 |
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| 作者姓名： | 袁伟方 宋 宏 |
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| 作者单位： | 1 海南省三亚市农业技术推广服务中心 海南三亚 572000;2 海南省三亚市农业局 海南三亚 572000 |
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| 摘 要： | 农产品品牌建设是振兴农村经济、促进农业升级、增加农民收入、发展现代农业的战略性举措。从“三品一标”认证、商标注册、标准化生产等方面分析三亚市农业品牌建设情况，剖析存在的主要问题，在此基础上探讨品牌化农业发展思路。
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| 关 键 词： | 农业品牌 ；现状 ；发展思路 ；三亚 |
Current Situation and Development Concepts of Brand Agriculture in Sanya City |
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| Affiliation: | 1 Sanya Extension Service Center for Agricultural Technology, Sanya, Hainan 572000;2 Sanya Agricultural Bureau, Sanya, Hainan 572000 |
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| Abstract: | Brand construction of agricultural products is a strategic measure for revitalization of rural economy, promotion of agricultural industry and farmers'' income, and development of modern agriculture. The agricultural product brand construction in Sanya was analyzed from the aspects of ''Three Agricultural Products and One Indication'' (nonpolluted agricultural product, green food and organic agricultural product, and one geological indication of agricultural product), trademark registration and standardized production, and its main problems were discussed, based on which the development concepts of agricultural brand were put forward. |
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| Keywords: | agricultural branding current Situation development concepts Sanya |
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