区域生态认证市场分析

区域生态认证是实现区域可持续发展的一种市场机制。在区域生态认证体系中, REC标志使用权具有“似商标权”的经济学属性, 其经济价值在于能带来额外利润。区域生态认证市场是由认证市场和REC标志使用权转让市场构成的2级市场。通过许可使用的方式转让REC标志使用权, 其价格是由区域内REM E以外的其他大部分企业和组织愿意提供的“单价”决定的。采用“先使用后评估”的公式评估REC标志使用权, 可以避免收益法中评估技术所致的不确定性, 同时应考虑成本因素和市场压力因素对评估结果的影响。

Marketing Analyses of Region Ecosystem Certification

Region Ecosystem Certification is a kind of marketing mechanism to realize sustainable development of region.In the system of Region Ecosystem Certification,the right to use the eco-label "REC" has the economic attributes of "similar trademark right",and its economic value is to make supplementary profits.REC market is the two-grade market which is composed by certification market and the transfer market of the right to use the eco-label "REC".When licencing the right to use the eco-label "REC",its price is determined by the "unit prices"which are voluntary proposed by most of enterprises and organizations except REME in the region.With the formular of "using first,evaluation second",evaluating the right to use the eco-label "REC" can avoid the unidentification caused by evaluation technology in the income approach,and we should think over the influnce of evaluation results by the facts of cost and market pressure.