| 基于SWOT分析的谷子糜子品牌发展及对策研究 |
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| 引用本文： | 刘斐,刘猛,赵宇,刘芳,张敏,李顺国.基于SWOT分析的谷子糜子品牌发展及对策研究[J].天津农业科学,2014(7):39-41. |
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| 作者姓名： | 刘斐 刘猛 赵宇 刘芳 张敏 李顺国 |
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| 作者单位： | [1]河北省农林科学院谷子研究所河北省杂粮研究实验室国家谷子改良中心,河北石家庄050035 [2]武安市农业局,河北武安056300 |
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| 基金项目： | 农业部/财政部“现代农业产业技术体系专项资金”（CARS-07-12.5-A18）;河北省农林科学院课题（A2012030106）;河北省农林科学院课题（2011BAD06B02-3） |
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| 摘 要： | 运用SWOT分析方法对谷子糜子产业品牌建设的优势、劣势及外部机遇与威胁进行详细阐述,在此基础上,从文化、宣传、质量、科技等方面提出了品牌建设的战略措施和对策建议。
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| 关 键 词： | 品牌建设 SWOT分析 对策 |
Research of Brand Construction of Foxtail Millet and Panicum Miliaceum Industry Based on SWOT Analysis |
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| LIU Fei,LIU Meng,ZHAO Yu,LIU Fang,ZHANG Min,LI Shun-guo.Research of Brand Construction of Foxtail Millet and Panicum Miliaceum Industry Based on SWOT Analysis[J].Tianjin Agricultural Sciences,2014(7):39-41. |
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| Authors: | LIU Fei LIU Meng ZHAO Yu LIU Fang ZHANG Min LI Shun-guo |
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| Institution: | 1. National Foxtail Millet Improvement Center, Cereal Crops Research Laboratory of Hebei Province, Institude of Millet Crops, Hebei Academy of Agriculture and Forestry Sciences, Shijiazhuang, Hebei 050035, China;2.Agricuhural and Animal Husbandry Bureau of Wu＇an County, Wu＇an, Hebei 056300, China) |
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| Abstract: | This paper used SWOT method to analysis strengths, weaknesses and external opportunities and threats in detail of the con- struction of the foxtail millet and panicum miliaceum industry , on this basis, from the aspects such as culture, propaganda, quality, science and technology put forward the brand construction of strategic measures and countermeasures. |
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| Keywords: | brand construction SWOT analysis countermeasures |
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