全媒体语境下南京民国建筑文化的创新传播初探

综合讨论了全媒体、南京民国建筑文化、创新传达等方面,引出了依托全媒体技术创新南京民国建筑文化的传播方式,阐述了在提升大众的民国建筑文化认知、激发民众承续南京民国建筑资源的主体意识等方面的现实意义。基于创新传播思路与方法,生动再现了南京民国建筑发展过程与特征成因的研究目标,整理并分析了南京民国建筑分布范围与分布特点的方法,调研、记录、传播南京民国建筑视觉信息的技术手段,以及实施公众参与文化的方法、创新文化衍生品设计观念与技术手段的平台建设等。

Research on the Innovation and Communication of Nanjing Republic of China Architecture in the Context of the Whole Media

The paper discussed the whole media,the Nanjing Republic of China architecture,and cultural communication.The arrival of the whole media era has changed the media environment and public opinion environment of cultural communication,broken through the traditional model,laid the theoretical foundation for optimizing and maximizing the dissemination of Nanjing Republic’s architectural culture,and provided richer resources and wider space for the innovation and dissemination of Nanjing Republic architecture.This study makes innovative thinking from the communication ideas and modes of the architectural culture of Nanjing Republic,forms the architectural cultural derivatives of Nanjing Republic with economic,cultural value and regional characteristics,and expands the public participation in the cultural heritage of Nanjing Republic architecture.