| 先蚕礼在中华农耕社会中的组织传播分析 |
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| 引用本文： | 向春香,陶红.先蚕礼在中华农耕社会中的组织传播分析[J].蚕学通讯,2011(3):54-60. |
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| 作者姓名： | 向春香 陶红 |
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| 作者单位： | 西南大学新闻传媒学院,重庆北碚,400715 |
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| 基金项目： | 重庆市哲学社会科学规划课题“统筹城乡视野下重庆两翼蚕区经济文化发展模式研究”，西南大学教育教学改革研究项目“中华蚕桑文化传承与创新计划” |
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| 摘 要： | 先蚕礼在中华农耕社会至上而下的组织内传播中,其礼教内涵对于中国古代社会的价值观、情感、社会秩序以及行为方式等产生了重要影响。先蚕礼通过符号化的传播,对中华传统社会这一超稳定的组织起着重要的维护作用,在组织内部起到了社会整合、规范、教育以及文化传承的传播功能。
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| 关 键 词： | 先蚕礼 组织传播 符号 传播功能 |
An Analysis of the Transmission of ＂Silkworm First Ceremony＂ in the Organizations of Ancient Chinese Farming Culture |
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| XIANG Chung-xiang,TAO Hong.An Analysis of the Transmission of ＂Silkworm First Ceremony＂ in the Organizations of Ancient Chinese Farming Culture[J].Newsletter of Sericultural Science,2011(3):54-60. |
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| Authors: | XIANG Chung-xiang TAO Hong |
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| Institution: | (College of Journalism and Communications,Southwest University,Chongqing 400715,China) |
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| Abstract: | In the from-top-to-bottom organizational communication in the Chinese farming society,＂silkworm first ceremony＂,an ancient Chinese rite to offer sacrifice to Silkworm Goddess,produced a profound influence on the values,emotion,social order and behavior style of the ancient Chinese society with its etiquette connotation.Silkworm first ceremony made use of symbolic communication to keep stable the Chinese traditional society and achieved great communicational functions of social integration,standardization,education and culture inheritance. |
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| Keywords: | silkworm first ceremony organizational communication symbol communication function |
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