电子商务对我国农村地区饲料营销的影响

随着社会经济的不断发展、互联网技术的不断成熟,虚拟化、快捷化电子商务模式的出现彻底改变了局限于特定时间和空间的传统经营模式,丰富了企业的营销方式。农村地区是我国畜牧业和养殖业发展的重点区域,饲料需求较强,如何通过电子商务积极创新营销策略增加收益,事关饲料企业的发展。本文通过阐述我国农村地区饲料营销的电子商务发展现状,进而分析电子商务对我国农村地区饲料营销的有利和不利影响,以期对饲料企业未来电子商务的发展方向进行展望。

The impact of e-commerce on feed marketing in rural areas of China

With the continuous development of the social economy and the continuous maturity of Internet technology,the emergence of virtualized and fast e-commerce models has completely changed the traditional business model limited to specific time and space,enriching the marketing methods of enterprises.The rural areas are the key areas for the development of animal husbandry and aquaculture in China.The demand for feed is strong.How to actively increase the marketing strategy through e-commerce to increase the income,which is related to the development of feed enterprises.This paper expounded the development status of e-commerce in feed marketing in rural areas of China,and then analyzed the favorable and unfavorable effects of e-commerce on feed marketing in rural areas of China,in order to prospect the future development of e-commerce for feed enterprises.