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桂林市桂花旅游资源开发利用研究
引用本文:郑文俊,王金叶,莫晓燕.桂林市桂花旅游资源开发利用研究[J].北方园艺,2009(9).
作者姓名:郑文俊  王金叶  莫晓燕
作者单位:1. 桂林工学院,旅游学院,广西,桂林,541004;华中农业大学,园艺林学学院,湖北,武汉,430070
2. 桂林工学院,旅游学院,广西,桂林,541004
基金项目:广西教育厅科研资助项目 
摘    要:桂花是我国传统名花,有较高的观赏、经济与文化价值.桂林桂花旅游资源十分丰富,具有品种繁多、分布广泛、历史久远、景点众多等特征,但开发挖掘力度不够.桂林地理交通条件优越,旅游市场潜力巨大,具备良好的桂花旅游开发基础.现提出应采取加强景区景点建设、创新桂花旅游产品、开发桂花旅游商品、开展旅游节庆活动、加大旅游宣传促销、做强做大桂花产业等措施,以深化桂林桂花旅游资源开发利用.

关 键 词:桂花  旅游资源  开发利用  桂林

A Study on the Exploitation of Tourism Resources for the Osmanthus fragrans in Guilin
ZHENG Wen-jun,WANG Jin-ye,MO Xiao-yan.A Study on the Exploitation of Tourism Resources for the Osmanthus fragrans in Guilin[J].Northern Horticulture,2009(9).
Authors:ZHENG Wen-jun  WANG Jin-ye  MO Xiao-yan
Institution:1.Tourism College;Guilin University of Technology;Guilin;Guangxi 541004;China;2.College of Horticulture and Forestry Science;Huazhong Agricultural University;Wuhan;Hube 430070;China
Abstract:Osmanthus fragrans is one of the Chinese traditional famous flowers with high ornamental,economic and cultural values.The tourism resources of Osmanthus fragrans in Guilin are very abundant,which are characteristic of great varieties,extensive distribution,a long history,numerous scenic spots,yet insufficiently developed.The enormous potential tourism market and favorable location conditions in Guilin make it a basis to develop Osmanthus tourism.The main approaches to exploit tourism resources of Osmanthus ...
Keywords:Osmanthus fragrans  Tourism resources  Exploitation  Guilin  
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