湖南省创意休闲农业发展水平综合评价研究

如何科学评估创意休闲农业发展水平对全面了解创意休闲农业发展状况、寻找并解决发展中存在的问题具有重要的经济意义。以湖南省为例,构建由资源环境、产业发展、创意经营和功能效应等4个子系统组成的创意休闲农业发展水平的综合评估指标体系,基于改进的层次分析法,结合问卷调查和实地访谈等方法确定指标权重,运用模糊评价理论,分析湖南省创意休闲农业发展水平。结果表明,湖南省创意休闲农业发展水平总体得分为5.986分,处于初步发展阶段。但不同区域的创意休闲农业的发展水平不均衡,综合得分最高的为长沙市,达8.411分,处于成熟阶段;衡阳市、常德市、张家界市、株洲市、岳阳市和邵阳市的创意休闲农业发展处于快速发展阶段;郴州市、湘潭市、益阳市、永州市、怀化市、娄底市和湘西土家族苗族自治州的创意休闲农业发展水平处于起步阶段,其中湘西土家族苗族自治州综合得分最低,仅4.712分。从资源环境、产业发展、创意经营和功能效应的得分来看,湘西地区均明显的低于湘东地区。因此,需要科学地制定均衡发展战略、增加创新投入、发展区域特色和坚持环境保护等引导全省创意休闲农业可持续发展。

Evaluation of the development of creative leisure agriculture in Hunan Province

The effective evaluation of the development of creative leisure agriculture is significant to improve rural economy and increase rural income. Taking Hunan Province as an example, this study constructed a comprehensive index system to evaluate the development of the creative leisure agriculture. The index system incorporates four sub-systems: including resource environment, industry development, creative operations, and functional effects. The weight of each index were obtained based on the improved analytic hierarchy process. Finally, the level of creative leisure agriculture of Hunan Province were evaluated using the fuzzy theory. Results show that: 1) the overall score of the development of creative leisure agriculture in Human Province was 5.986, indicating the initial stage of development; 2) the unbalanced development was found in different regions: Changsha had the highest development level of creative leisure agriculture in the mature stage with the index of 8.411; several other regions, including Hengyang, Changde, Zhangjiajie, Zhuzhou, Yueyang, and Shaoyang, were in the rapid development stage; and the remaining regions, including Chenzhou, Xiangtan, Yiyang, Yongzhou, Huaihua, Loudi and Xiangxi, were in the beginning stage, such as Xiangxi with an index of only 4.712, the lowest one; and 3) the scores of four sub-systems in western Hunan were significantly lower than that of eastern Hunan. In conclusion, this paper suggests the following measures to achieve the sustainable development of creative leisure agriculture: to implement a balanced development strategy, to increase the innovative investment, to form regional characteristics, and to enhance environmental protection.