| 基于BCG矩阵的我国主要林化产品出口市场细分战略研究 |
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| 引用本文： | 曹旭平,张丽媛.基于BCG矩阵的我国主要林化产品出口市场细分战略研究[J].安徽农业科学,2011(17):10619-10620,10625. |
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| 作者姓名： | 曹旭平 张丽媛 |
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| 作者单位： | 常熟理工学院管理学院;南京农业大学经济管理学院; |
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| 基金项目： | 江苏省“青蓝工程”资助项目(苏教师2008-30); 常熟理工学院青年科研基金资助项目(KYZ2010147S) |
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| 摘 要： | 选取松香、活性炭、松节油和糖醛为研究对象，依据2006、2007年我国主要林化产品各出口市场销售额数据，构建了我国主要林化产品出口市场的BCG矩阵，对我国主要林化产品出口市场细分战略进行了分析。结果表明，我国主要林化产品明星类出口市场偏少，明星类和金牛类市场主要集中于北关、欧洲及东亚地区，糠醛出口的明星类市场最多，松节油出口的金牛类市场最多，松香出口的狗类市场最多。
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| 关 键 词： | BCG矩阵 林化产品 市场细分 |
Study on Export Market Segments Strategy of China's Chief Forest Chemical Product by BCG Matrix |
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| CAO Xu-ping et al.Study on Export Market Segments Strategy of China's Chief Forest Chemical Product by BCG Matrix[J].Journal of Anhui Agricultural Sciences,2011(17):10619-10620,10625. |
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| Authors: | CAO Xu-ping |
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| Institution: | CAO Xu-ping et al(College of Management,Changshu Institute of Technology,Changshu,Jiangsu 215500) |
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| Abstract: | Taking rosin,active carbon,turpentine and furfural as study object,and in accordance to the sales amount of principle forestry products in each export market,the BCG matrix of the principle forestry products in export market in China was set up.The starish export market of principle products in China was less.The star and Taurus market concentrated on North America,Europe and East Asia.Star market of export of furfural was the most.The taturus market of the export of turpentine was the most. |
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| Keywords: | BCG Matrix Forest Chemical Product Market Segments |
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