农产品电子商务发展水平评价及制约因素分析

农产品电子商务对于乡村振兴战略的顺利推进具有重要作用.通过文献归纳法构建了农产品电子商务发展水平评价指标体系，以2018年中国大陆22个省份、5个直辖市和4个自治区为研究对象，利用基于熵值法的Topsis(Technique for order preference by similarity to ideal solution)模型进行评价，而后基于系统聚类方法将研究对象划分为3个类别且分析其特点，发现国内农产品电商发展存在显著的区域差异和类别差异；并利用灰色关联度分析法对评价结果进行验证；进一步通过障碍度模型进行农产品电子商务发展制约因素分析；最后提出一些如优化国内农产品电商发展区域布局等农产品电子商务发展的建议.

Evaluation of development level of agricultural products E-commerce and analysis of the constraints

Agricultural products E-commerce was important in promoting the smooth advancement of the rural revitalization strategy. An evaluation index system for evaluating the development level of agricultural products E-commerce was established through the literature induction method, taking 22 provinces, 5 municipalities and 4 autonomous regions in mainland China in 2018 were taken as the research objects. Topsis (Technique for order preference by similarity to ideal solution) model was used to evaluate the development level. Then, based on the system clustering method, the research objects were divided into three categories and their characteristics were analyzed. There were significant regional and category differences in the development of agricultural products E-commerce in China. What's more, the evaluation results were verified by the grey correlation degree method. Then, the obstacle analysis model was used to analyze the constraints of agricultural product E-commerce development. Finally, some advice were proposed on the development of agricultural products E-commerce, like optimize the regional layout of domestic agricultural products E-commerce development.