| 高校图书馆服务营销策略探讨 |
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| 引用本文： | 宋秀梅.高校图书馆服务营销策略探讨[J].农业图书情报学刊,2012(9):185-187. |
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| 作者姓名： | 宋秀梅 |
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| 作者单位： | 广州铁路职业技术学院 |
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| 基金项目： | 2010年广州铁路职业技术学院重点课题“高校图书馆信息服务的营销策略研究”(批准号:GTXYZ1013)的阶段成果之一 |
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| 摘 要： | 概述了高校图书馆引入服务营销的必要性;重点分析了目前高校图书馆服务营销存在缺乏服务营销理念、缺乏服务营销效果评估体系、馆员专业素质低、读者利用成本高等问题;提出了树立"品牌"服务、建立服务营销效果评估体系、开展服务营销活动、提高馆员专业素质和降低读者利用成本等高校图书馆服务营销策略。
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| 关 键 词： | 高校图书馆 服务营销 评估体系 品牌 读者成本 |
Discussion on the service marketing strategy of University Library |
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| SONG Xiu-mei.Discussion on the service marketing strategy of University Library[J].Journal of Library and Information Sciences in Agriculture,2012(9):185-187. |
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| Authors: | SONG Xiu-mei |
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| Institution: | SONG Xiu-mei(Guangzhou Institute Of Railway Technology,Guangzhou 540430,China) |
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| Abstract: | The article outlined that introducing service marketing into university libraries is necessary.It gives a focus on the current problems of service marketing in university libraries,such as a lack of service marketing concepts,lack of service marketing effectiveness evaluation systems,low professional quality of librarians,high cost of readers,etc.On the analysis of these issues,the paper proposed some strategies of service marketing,for instance,establish brand service,construct service marketing effectiveness evaluation systems,carry out some service marketing activities,improve librarians professional quality and reduce the cost of readers,etc. |
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| Keywords: | university library service marketing evaluation systems brand service cost of readers |
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